Brand Management

By:

Gupta, R C

Material type: Text

TextPublication details: New Delhi Alfa pub. 2011Description: 304pISBN:

9789380937403

DDC classification:

658.827 GUP-B

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Item type	Current library	Collection	Call number	URL	Status	Date due	Barcode
Reference Book	Amity Central Library ASCO	Reference	658.827 GUP-B (Browse shelf(Opens below))	Link to resource	Not For Loan		26782
Books	Amity Central Library ASCO		658.827 GUP-B (Browse shelf(Opens below))	Link to resource	Available		26783

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1. Introduction to Brand Management
2. Typology of Brand
3. Brand and Products
4. Marketing Advantages of Strong Brand
5. Building Brand Commitment
6. Brand Personality
7. Luxury Fashion Brand
8. Integrated Marketing Communications
9. Branding and Markets Segmentation
10. Role of Brand trust and Brand Affect
11. Country Equity and Country Branding
12. Consequences of Brand Loyalty
13. Sources of Brand Value
14. Drivers of Brand Value

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