Brand Management (Record no. 39476)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00771nam a22001577a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789380937403 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 GUP-B |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Gupta, R C |
| 245 ## - TITLE STATEMENT | |
| Title | Brand Management |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi |
| Name of publisher, distributor, etc | Alfa pub. |
| Date of publication, distribution, etc | 2011 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 304p. |
| 500 ## - GENERAL NOTE | |
| General note | 1. Introduction to Brand Management<br/>2. Typology of Brand<br/>3. Brand and Products<br/>4. Marketing Advantages of Strong Brand<br/>5. Building Brand Commitment<br/>6. Brand Personality<br/>7. Luxury Fashion Brand<br/>8. Integrated Marketing Communications<br/>9. Branding and Markets Segmentation<br/>10. Role of Brand trust and Brand Affect<br/>11. Country Equity and Country Branding<br/>12. Consequences of Brand Loyalty<br/>13. Sources of Brand Value<br/>14. Drivers of Brand Value<br/> |
| 901 ## - LOCAL DATA ELEMENT A, LDA (RLIN) | |
| Acc. No. | 26782 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Uniform Resource Identifier | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Not For Loan | Reference | Amity Central Library | Amity Central Library | ASCO | 21/03/2018 | SBA | 775.00 | SBA / 12118 28/02/2018 | 658.827 GUP-B | 26782 | 21/03/2018 | https://epgp.inflibnet.ac.in/Home/Download | 21/03/2018 | Reference Book | ||||
| Dewey Decimal Classification | Amity Central Library | Amity Central Library | ASCO | 21/03/2018 | SBA | 775.00 | SBA / 12118 28/02/2018 | 658.827 GUP-B | 26783 | 21/03/2018 | https://epgp.inflibnet.ac.in/Home/Download | 21/03/2018 | Books |