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International Marketing

By: Material type: TextTextPublication details: Himalaya 2009 New DelhiEdition: 4thISBN:
  • 978-93-5024-703-7
Subject(s): DDC classification:
  • 658.84 RAT-I
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Item type Current library Collection Call number URL Status Date due Barcode
Reference Book Reference Book Amity Central Library ACC Reference 658.84 RAT-I (Browse shelf(Opens below)) Link to resource Not For Loan 10663
Books Books Amity Central Library ACC Text Book 658.84 RAT-I (Browse shelf(Opens below)) Link to resource Available 10664
Books Books Amity Central Library ACC Text Book 658.84 RAT-I (Browse shelf(Opens below)) Link to resource Available 10665
Books Books Amity Central Library ABS Text Book 658.84 RAT-I (Browse shelf(Opens below)) Link to resource Available 10666
Books Books Amity Central Library ABS Text Book 658.84 RAT-I (Browse shelf(Opens below)) Link to resource Available 10667
Browsing Amity Central Library shelves, Shelving location: ACC, Collection: Text Book Close shelf browser (Hides shelf browser)
658.84 KEE-G Global Marketing 658.84 KEE-G Global Marketing 658.84 KEE-G Global Marketing 658.84 RAT-I International Marketing 658.84 RAT-I International Marketing 658.872 LAU-E E-COMMERCE: BUSINESS TECHNOLOGY SOCIETY 658.872 LAU-E E-COMMERCE: BUSINESS TECHNOLOGY SOCIETY

SECTION-I
1. The Nature and Scope of International Marketing
2. Features of International Marketing
3. Need for International Trade
4. Imports and Exports of India
5. Past-Liberalisation Export-Import Policy
6. Government Regulations-Exchange Control, FERA 1973, Customer Law, FEMA (1998)
7. Agencies Helping International Marketing and Measures Taken for Export Promotion
8. Marine Insurance
9. Clearing and Forwarding of Cargo
SECTION-II
10. Trade Practices: A Base for International Marketing
11. International Trade Agreements and Agencies For Promoting International Co-Operation
12. Trade Blocks
13. Overseas Marketing Communication
14. International Marketing in Service Sector Industry (E-Marketing)
15. Methods of Payments for Settlement
16. South-East Asian Financial Crisis and Marketing
17. International marketing Research
18. Product Development for Overseas Market
19. Multinationals marketing and Joint Ventures
20. Case Studies on International Marketing
21. Documents Used in Shipment of Goods

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