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RATHOR, J S

International Marketing - 4th - New Delhi Himalaya 2009

SECTION-I
1. The Nature and Scope of International Marketing
2. Features of International Marketing
3. Need for International Trade
4. Imports and Exports of India
5. Past-Liberalisation Export-Import Policy
6. Government Regulations-Exchange Control, FERA 1973, Customer Law, FEMA (1998)
7. Agencies Helping International Marketing and Measures Taken for Export Promotion
8. Marine Insurance
9. Clearing and Forwarding of Cargo
SECTION-II
10. Trade Practices: A Base for International Marketing
11. International Trade Agreements and Agencies For Promoting International Co-Operation
12. Trade Blocks
13. Overseas Marketing Communication
14. International Marketing in Service Sector Industry (E-Marketing)
15. Methods of Payments for Settlement
16. South-East Asian Financial Crisis and Marketing
17. International marketing Research
18. Product Development for Overseas Market
19. Multinationals marketing and Joint Ventures
20. Case Studies on International Marketing
21. Documents Used in Shipment of Goods

ISBN: 978-93-5024-703-7

Subjects--Topical Terms:
Trade Blocks,Overseas Marketing Communication,Methods of Payments for Settlement

Dewey Class. No.: 658.84 RAT-I