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International Marketing

By: Material type: TextTextPublication details: Himalaya 2009 New DelhiSubject(s): DDC classification:
  • 658.84 CHE-I
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Item type Current library Collection Call number Status Date due Barcode
Reference Book Reference Book Amity Central Library ACC Reference 658.84 CHE-I (Browse shelf(Opens below)) Not For Loan 10643
Books Books Amity Central Library ACC 658.84 CHE-I (Browse shelf(Opens below)) Available 10644
Books Books Amity Central Library ACC 658.84 CHE-I (Browse shelf(Opens below)) Available 10645
Books Books Amity Central Library ABS 658.84 CHE-I (Browse shelf(Opens below)) Available 10646
Books Books Amity Central Library ABS 658.84 CHE-I (Browse shelf(Opens below)) Available 10647
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658.83 BUR-M MARKETING RESEARCH 658.83 PAR-M Marketing Research 658.84 CAT-I International Marketing 658.84 CHE-I International Marketing 658.84 HOL-G GLOBAL MARKETING 658.84 JOS-I International Marketing 658.84 KEE-G Global Marketing

1. International Marketing: An Introduction
2. International Marketing Environment
3. MNCs and International Business
4. International Marketing Intelligence
5. Market Selection
6. Market Entry Strategies
7. International Organisation
8. Market Coverage Strategies
9. International Product Decisions
10. International Pricing
11. International Distribution
12. International Promotion
13. Export Finance
14. Export Risk Insurance
15. Quality Control and Pre-Shipment Inspection
16. Trade in Services
17. Technological Developments and International Marketing
18. International Negotiations
19. Trade Policy and Regulation of India
20. Export Promotion
21. Trade And Bop of India
22. Export Procedures and Documents
23. Some Issues In International Business

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