Foundations of Advertising : Theory and Practice

By:

CHUNAWALLA, S A

Material type: Text

TextPublication details: Himalaya Pub, 2009 New DelhiDescription: 744pISBN:

978-93-5202-407-6

Subject(s):

Foundations of Advertising

DDC classification:

659.1 CHU-F

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Holdings
Item type	Current library	Collection	Call number	URL	Status	Barcode
Reference Book	Amity Central Library ASCO	Reference	659.1 CHU-F (Browse shelf(Opens below))	Link to resource	Not For Loan	10443
Books	Amity Central Library ASCO		659.1 CHU-F (Browse shelf(Opens below))	Link to resource	Available	10444
Books	Amity Central Library ASCO		659.1 CHU-F (Browse shelf(Opens below))	Link to resource	Available	10446
Books	Amity Central Library ASCO		659.1 CHU-F (Browse shelf(Opens below))	Link to resource	Available	10447

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Previous	659.1 BAT-A ADVERTISING MANAGEMENT	659.1 CHU-F Foundations of Advertising : Theory and Practice	659.1 CHU-F Foundations of Advertising : Theory and Practice	659.1 CHU-F Foundations of Advertising : Theory and Practice	659.1 CHU-F Foundations of Advertising : Theory and Practice	659.1 CHU-F Foundations of Advertising : Theory and Practice	659.1 DEV-A Advertising and Media Management	Next

1. Advertising: An Introduction and Evolution
2. Advertising and Marketing
3. Market Segmentation
4. Fundamentals of Advertising
5. Types of Advertising including Types of Online Advertising
6. Advertising as a Career
7. Advertising Business
8. Campaign Planning and Creativity in Advertising
9. Advertising Budget
10. Media Selection, Planning, Scheduling and Strategy and Programmatic Buying
11. Print Media: Newspapers and Magazines
12. Electronic Media: TV: The New Golden Goose
13. Electronic Media: Radio
14. Digital Media
15. Outdoor and Transit Media
16. Direct Marketing (DM), Cinema and Miscellaneous Media
17. Message Design and Development
18. Advertising Appeals
19. Advertisement Copy for Print Media
20. Copywriting for Radio, TV and Outdoor Media
21. Advertisement Art — The Layout of Advertisements
22. Glamour of Advertising: Models, Fashion Shows, VJs, DJs, RJs and MCs
23. Print Ad Production
24. TV Commercial/Ad Film Production
25. Production of Animation Films
26. Fundamentals of Computer Graphics
27. Ad Effectiveness
28. Marketing Research
29. Advertising and Society

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