Foundations of Advertising : Theory and Practice (Record no. 229)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01590nam a2200181Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200130123549.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140801s2009 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-93-5202-407-6 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 CHU-F |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | CHUNAWALLA, S A |
| 245 ## - TITLE STATEMENT | |
| Title | Foundations of Advertising : Theory and Practice |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Himalaya Pub, |
| Date of publication, distribution, etc | 2009 |
| Place of publication, distribution, etc | New Delhi |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 744p. |
| 500 ## - GENERAL NOTE | |
| General note | 1. Advertising: An Introduction and Evolution<br/>2. Advertising and Marketing<br/>3. Market Segmentation<br/>4. Fundamentals of Advertising<br/>5. Types of Advertising including Types of Online Advertising<br/>6. Advertising as a Career<br/>7. Advertising Business<br/>8. Campaign Planning and Creativity in Advertising<br/>9. Advertising Budget<br/>10. Media Selection, Planning, Scheduling and Strategy and Programmatic Buying<br/>11. Print Media: Newspapers and Magazines<br/>12. Electronic Media: TV: The New Golden Goose<br/>13. Electronic Media: Radio<br/>14. Digital Media<br/>15. Outdoor and Transit Media<br/>16. Direct Marketing (DM), Cinema and Miscellaneous Media<br/>17. Message Design and Development<br/>18. Advertising Appeals<br/>19. Advertisement Copy for Print Media<br/>20. Copywriting for Radio, TV and Outdoor Media<br/>21. Advertisement Art — The Layout of Advertisements<br/>22. Glamour of Advertising: Models, Fashion Shows, VJs, DJs, RJs and MCs<br/>23. Print Ad Production<br/>24. TV Commercial/Ad Film Production<br/>25. Production of Animation Films<br/>26. Fundamentals of Computer Graphics<br/>27. Ad Effectiveness<br/>28. Marketing Research<br/>29. Advertising and Society |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Foundations of Advertising |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Koha issues (borrowed), all copies | 1 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Uniform Resource Identifier | Price effective from | Koha item type | Date checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Not For Loan | Reference | Amity Central Library | Amity Central Library | ASCO | 21/03/2011 | 346.50 | 659.1 CHU-F | 10443 | 23/08/2014 | https://epgp.inflibnet.ac.in/Home/Download | 21/03/2011 | Reference Book | |||||
| Dewey Decimal Classification | Amity Central Library | Amity Central Library | ASCO | 21/03/2011 | 346.50 | 4 | 659.1 CHU-F | 10444 | 11/03/2016 | https://epgp.inflibnet.ac.in/Home/Download | 21/03/2011 | Books | 11/03/2016 | |||||
| Dewey Decimal Classification | Amity Central Library | Amity Central Library | ASCO | 21/03/2011 | 346.50 | 1 | 659.1 CHU-F | 10446 | 11/02/2022 | https://epgp.inflibnet.ac.in/Home/Download | 21/03/2011 | Books | 07/01/2019 | |||||
| Dewey Decimal Classification | Amity Central Library | Amity Central Library | ASCO | 21/03/2011 | 346.50 | 659.1 CHU-F | 10447 | 09/04/2015 | https://epgp.inflibnet.ac.in/Home/Download | 21/03/2011 | Books |