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Reference Book
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Amity Central Library ACC | Reference | 658.84 HOL-G (Browse shelf(Opens below)) | Not For Loan | 13004 | ||
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Amity Central Library ACC | 658.84 HOL-G (Browse shelf(Opens below)) | Available | 13005 | |||
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Amity Central Library ACC | 658.84 HOL-G (Browse shelf(Opens below)) | Available | 13006 | |||
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Amity Central Library ACC | 658.84 HOL-G (Browse shelf(Opens below)) | Available | 13007 | |||
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Amity Central Library ACC | 658.84 HOL-G (Browse shelf(Opens below)) | Available | 13008 |
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| 658.83 PAR-M Marketing Research | 658.84 CAT-I International Marketing | 658.84 CHE-I International Marketing | 658.84 HOL-G GLOBAL MARKETING | 658.84 JOS-I International Marketing | 658.84 KEE-G Global Marketing | 658.84 PAU-E Export Import Management |
Part I: The Decision whether to Internationalize
Global marketing in the firm
Initiation of internationalization
Internationalization theories
Development of the firm’s international competitiveness
Part II: Deciding Which Markets to Enter
Global marketing research
The political and economic environment
The sociocultural environment
The international market selection process
Part III: Market Entry Strategies
Some approaches to the choice of entry mode
Export modes
Intermediate entry modes
Hierarchical modes
International sourcing decisions and the role of the subsupplier
Part IV: Designing the Global Marketing Programme
Product decisions
Pricing decisions and the terms of doing business
Distribution decisions
Communication decisions (promotion strategies)
Part V: Implementing and Coordinating the Global Marketing Programme
Cross-cultural sales negotiations
Organization and control of the global marketing programme
Global e-marketing
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