GLOBAL MARKETING (Record no. 1490)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01615nam a2200193Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190926122002.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140801s2007 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131728147 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.84 HOL-G |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hollensen, Svend |
| 245 ## - TITLE STATEMENT | |
| Title | GLOBAL MARKETING |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Pearson |
| Date of publication, distribution, etc | 2007 |
| Place of publication, distribution, etc | New Delhi |
| 500 ## - GENERAL NOTE | |
| General note | Part I: The Decision whether to Internationalize<br/>Global marketing in the firm<br/>Initiation of internationalization<br/>Internationalization theories<br/>Development of the firm’s international competitiveness<br/>Part II: Deciding Which Markets to Enter<br/>Global marketing research<br/>The political and economic environment<br/>The sociocultural environment<br/>The international market selection process<br/>Part III: Market Entry Strategies<br/>Some approaches to the choice of entry mode<br/>Export modes<br/>Intermediate entry modes<br/>Hierarchical modes<br/>International sourcing decisions and the role of the subsupplier<br/>Part IV: Designing the Global Marketing Programme<br/>Product decisions<br/>Pricing decisions and the terms of doing business<br/>Distribution decisions<br/>Communication decisions (promotion strategies)<br/>Part V: Implementing and Coordinating the Global Marketing Programme<br/>Cross-cultural sales negotiations<br/>Organization and control of the global marketing programme<br/>Global e-marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Global Marketing |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://books.google.co.in/books?id=i2_gf61DwlAC&printsec=frontcover&dq=global+marketing+by+hollensen&hl=en&sa=X&ved=0ahUKEwiijs2G7O3kAhXMp48KHfyABWQQ6AEIRjAF#v=onepage&q=global%20marketing%20by%20hollensen&f=false">https://books.google.co.in/books?id=i2_gf61DwlAC&printsec=frontcover&dq=global+marketing+by+hollensen&hl=en&sa=X&ved=0ahUKEwiijs2G7O3kAhXMp48KHfyABWQQ6AEIRjAF#v=onepage&q=global%20marketing%20by%20hollensen&f=false</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Not For Loan | Reference | Amity Central Library | Amity Central Library | ACC | 04/01/2011 | 485.00 | 658.84 HOL-G | 13004 | 23/08/2014 | 04/01/2011 | Reference Book | ||||
| Dewey Decimal Classification | Amity Central Library | Amity Central Library | ACC | 04/01/2011 | 485.00 | 658.84 HOL-G | 13005 | 23/08/2014 | 04/01/2011 | Books | ||||||
| Dewey Decimal Classification | Amity Central Library | Amity Central Library | ACC | 04/01/2011 | 485.00 | 658.84 HOL-G | 13006 | 23/08/2014 | 04/01/2011 | Books | ||||||
| Dewey Decimal Classification | Amity Central Library | Amity Central Library | ACC | 04/01/2011 | 485.00 | 658.84 HOL-G | 13007 | 23/08/2014 | 04/01/2011 | Books | ||||||
| Dewey Decimal Classification | Amity Central Library | Amity Central Library | ACC | 04/01/2011 | 485.00 | 658.84 HOL-G | 13008 | 23/08/2014 | 04/01/2011 | Books |