STRATEGIC MARKETING : MAKING DECISIONS FOR STRATEGIC
Material type:
TextPublication details: JAICO PUB HOUSE 2008Edition: 1stISBN: - 9788120334335
- 658.802 SAH-S
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| 658.8 RAM-S Services Management | 658.800954 KAS-R The Rural Marketing Book | 658.802 SAH-S STRATEGIC MARKETING : MAKING DECISIONS FOR STRATEGIC | 658.802 SAH-S STRATEGIC MARKETING : MAKING DECISIONS FOR STRATEGIC | 658.802 SAH-S STRATEGIC MARKETING : MAKING DECISIONS FOR STRATEGIC | 658.802 SAH-S STRATEGIC MARKETING : MAKING DECISIONS FOR STRATEGIC | 658.804 HAV-I Industrial marketing |
Part I: FUNDAMENTALS FOR STRATEGIC MARKETING
1. Nature and Principles of Strategic Marketing
2. Strategic Marketing Framework
3. The Marketing Environment
4. Assessing Corporate Resources and Capabilities
Part II: CUSTOMERS, MARKETS, AND COMPETITION
5. Analyzing Consumer Behaviour
6. Competitor Analysis and Competitive Position
7. Competing through Customer Relationships and Superior Service
8. Market, Targeting and Positioning
9. Competitive Marketing Strategies
Part III: ANALYSIS FOR STRATEGIC MARKETING
10. Information for Marketing Decision-making
11. Forecasting the Market Opportunities
Part IV: MARKETING DECISION-MAKING
12. Product and New Product Strategies
13. Service Marketing Strategies
14. Distribution Strategy and Channel Management
15. Communication Strategies
16. Personal Selling and Sales Promotion
17. Pricing Policies and Strategies
18. Global Marketing Strategies
Part V: STRATEGIC IMPLEMENTATION AND CONTROL
19. Implementing and Controlling Marketing Strategies
20. Internal Marketing: A Tool for Implementation
Appendix A: Studying Marketing Through Case:
A Guideline to the Student
Appendix B: Marketing: A Career Option
Glossary • References • Index
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