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Services Marketing and Management

By: Material type: TextTextPublication details: S Chand 2009 New DelhiISBN:
  • 9788121921619
DDC classification:
  • 658.8 BAL-S
Online resources:
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Reference Book Reference Book Amity Central Library ABS Reference 658.8 BAL-S (Browse shelf(Opens below)) Not For Loan 8422

Concept Of Service | Service Characterristics | Service Expectations | The Service Product | Service Location | Pricing For Services | Promotion Services | The Service Process| Physical Evidence | People And Services | Internal Versus External Marketing |

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