Services Marketing and Management
BALAJI, B
Services Marketing and Management - New Delhi S Chand 2009
Concept Of Service | Service Characterristics | Service Expectations | The Service Product | Service Location | Pricing For Services | Promotion Services | The Service Process| Physical Evidence | People And Services | Internal Versus External Marketing |
9788121921619
658.8 BAL-S
Services Marketing and Management - New Delhi S Chand 2009
Concept Of Service | Service Characterristics | Service Expectations | The Service Product | Service Location | Pricing For Services | Promotion Services | The Service Process| Physical Evidence | People And Services | Internal Versus External Marketing |
9788121921619
658.8 BAL-S