PRODUCT MANAGEMENT TEXT AND CASES
Material type:
TextPublication details: JAICO PUB HOUSE 2009Edition: 1stISBN: - 9788120337251
- 658.56 MUK-P
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| 658.5 KRA-O Operations Management: Process and Value Chains | 658.5 KRA-O Operations Management: Process and Value Chains | 658.5 KRA-O Operations Management: Process and Value Chains | 658.56 MUK-P PRODUCT MANAGEMENT TEXT AND CASES | 658.56 MUK-P PRODUCT MANAGEMENT TEXT AND CASES | 658.56 MUK-P PRODUCT MANAGEMENT TEXT AND CASES | 658.56 MUK-P PRODUCT MANAGEMENT TEXT AND CASES |
1. INTRODUCTION
2. ROLE OF THE PRODUCT MANAGER
3. FUNDAMENTALS OF PRODUCT MANAGEMENT
4. COMPETITIVE STRATEGY FOR PRODUCTS
5. NEW PRODUCT DEVELOPMENT
6. PRODUCT LIFE CYCLE STRATEGIES
7. BUILDING THE BRAND
8. PRODUCT DISTRIBUTION
9. PRODUCT PROMOTION AND PRICING
10. PRODUCT INNOVATION
11. CUSTOMER RELATIONS MANAGEMENT STRATEGIES FOR PRODUCT MANAGERS
12. INFORMATION SYSTEMS FOR PRODUCT MANAGEMENT
Index
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