PRODUCT MANAGEMENT TEXT AND CASES
Mukerjee, K
PRODUCT MANAGEMENT TEXT AND CASES - 1st - JAICO PUB HOUSE 2009
1. INTRODUCTION
2. ROLE OF THE PRODUCT MANAGER
3. FUNDAMENTALS OF PRODUCT MANAGEMENT
4. COMPETITIVE STRATEGY FOR PRODUCTS
5. NEW PRODUCT DEVELOPMENT
6. PRODUCT LIFE CYCLE STRATEGIES
7. BUILDING THE BRAND
8. PRODUCT DISTRIBUTION
9. PRODUCT PROMOTION AND PRICING
10. PRODUCT INNOVATION
11. CUSTOMER RELATIONS MANAGEMENT STRATEGIES FOR PRODUCT MANAGERS
12. INFORMATION SYSTEMS FOR PRODUCT MANAGEMENT
Index
9788120337251
PRODUCT MANAGEMENT
658.56 MUK-P
PRODUCT MANAGEMENT TEXT AND CASES - 1st - JAICO PUB HOUSE 2009
1. INTRODUCTION
2. ROLE OF THE PRODUCT MANAGER
3. FUNDAMENTALS OF PRODUCT MANAGEMENT
4. COMPETITIVE STRATEGY FOR PRODUCTS
5. NEW PRODUCT DEVELOPMENT
6. PRODUCT LIFE CYCLE STRATEGIES
7. BUILDING THE BRAND
8. PRODUCT DISTRIBUTION
9. PRODUCT PROMOTION AND PRICING
10. PRODUCT INNOVATION
11. CUSTOMER RELATIONS MANAGEMENT STRATEGIES FOR PRODUCT MANAGERS
12. INFORMATION SYSTEMS FOR PRODUCT MANAGEMENT
Index
9788120337251
PRODUCT MANAGEMENT
658.56 MUK-P