Identifying the Branding Prospects and Creating Brand Awareness in Automobile Paint Industry (Record no. 47060)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00588nam a22001337a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kumar, Kuldeep |
| 245 ## - TITLE STATEMENT | |
| Title | Identifying the Branding Prospects and Creating Brand Awareness in Automobile Paint Industry |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Ph.D.Thesis. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Haryana |
| Name of publisher, distributor, etc | Amity University ( Amity Business School) |
| Date of publication, distribution, etc | 2023 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 143p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Auto Refinish Paint, branding, brand equity, perceived quality, brand awareness, perceived value, brand image, customer satisfaction, customer delight, Original Equipment Manufacturer, Automobile industry. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Ph.D. Thesis |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Use restrictions | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Restricted Access | Not For Loan | Reference | Amity Central Library | Amity Central Library | AUH Thesis | 05/07/2023 | 176PHD | 05/07/2023 | 05/07/2023 | Ph.D. Thesis |