Identifying the Branding Prospects and Creating Brand Awareness in Automobile Paint Industry
Kumar, Kuldeep
Identifying the Branding Prospects and Creating Brand Awareness in Automobile Paint Industry - Ph.D.Thesis. - Haryana Amity University ( Amity Business School) 2023 - 143p.
Auto Refinish Paint, branding, brand equity, perceived quality, brand awareness, perceived value, brand image, customer satisfaction, customer delight, Original Equipment Manufacturer, Automobile industry.
Identifying the Branding Prospects and Creating Brand Awareness in Automobile Paint Industry - Ph.D.Thesis. - Haryana Amity University ( Amity Business School) 2023 - 143p.
Auto Refinish Paint, branding, brand equity, perceived quality, brand awareness, perceived value, brand image, customer satisfaction, customer delight, Original Equipment Manufacturer, Automobile industry.