The Rural Marketing Book (Record no. 10042)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00987nam a2200193Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20191017142355.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140801s2006 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788177225587 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.800954 KAS-R |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Pradeep Kashyap |
| 245 #4 - TITLE STATEMENT | |
| Title | The Rural Marketing Book |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Biztantra |
| Date of publication, distribution, etc | 2006 |
| Place of publication, distribution, etc | New Delhi |
| 500 ## - GENERAL NOTE | |
| General note | 1- The Call of Rural Marketing<br/>2- Rural Marketing <br/>3- The Rural Economy: A reality Check<br/>4- Rural Marketing Research<br/>5- Targeting Segmenting and Positing <br/>6-Product Strategy<br/>7-Pricing Strategy<br/>8-Distributing Strategy<br/>9-Communication Strategy <br/>10- Innovation in Rural Marketing<br/> |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Rural Marketing, Rural Marketing Research |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://books.google.co.in/books?id=fTGBFrny6rsC&printsec=frontcover&dq=Rural+Marketing+by++Pradeep+Kashyap&hl=en&sa=X&ved=0ahUKEwiQs4LhqfjkAhXIOI8KHS_DAQ8Q6AEILTAB#v=onepage&q=Rural%20Marketing%20by%20%20Pradeep%20Kashyap&f=false">https://books.google.co.in/books?id=fTGBFrny6rsC&printsec=frontcover&dq=Rural+Marketing+by++Pradeep+Kashyap&hl=en&sa=X&ved=0ahUKEwiQs4LhqfjkAhXIOI8KHS_DAQ8Q6AEILTAB#v=onepage&q=Rural%20Marketing%20by%20%20Pradeep%20Kashyap&f=false</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Uniform Resource Identifier | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Text Book | Amity Central Library | Amity Central Library | ABS | 31/05/2011 | 349.00 | 658.800954 KAS-R | 7282ABS | 23/08/2014 | https://epgp.inflibnet.ac.in | 31/05/2011 | Books |