The Rural Marketing Book

Pradeep Kashyap

The Rural Marketing Book - 1st - New Delhi Biztantra 2006

1- The Call of Rural Marketing
2- Rural Marketing
3- The Rural Economy: A reality Check
4- Rural Marketing Research
5- Targeting Segmenting and Positing
6-Product Strategy
7-Pricing Strategy
8-Distributing Strategy
9-Communication Strategy
10- Innovation in Rural Marketing


9788177225587


Rural Marketing, Rural Marketing Research

658.800954 KAS-R
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