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Advertising :Theory and Practice

Sandage, C H

Advertising :Theory and Practice - New Delhi AITBS 2000 - 509p.

1. What is Attempted
2. On what Knowledge Base
3. Using What Creative Strategies and techniques
4. Through what media
5. By Whom
6. With What Effect
7. Toward What Future

ISBN: 8185386633

Subjects--Topical Terms:
ABS

Dewey Class. No.: 659.1 SAN-A

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