| 000 | 01277nam a2200181Ia 4500 | ||
|---|---|---|---|
| 999 |
_c9966 _d9966 |
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| 003 | OSt | ||
| 005 | 20190927112633.0 | ||
| 008 | 140801s2008 xx 000 0 und d | ||
| 020 | _a9788120336940 | ||
| 082 | _a658.8 SRI-S | ||
| 100 | _aR. Srinivasan | ||
| 245 | _aServices Marketing | ||
| 260 |
_bPHI Pub. _c2008 _aNew Delhi |
||
| 500 | _a1. Understanding Services 2. Services and Economy of a Country 3. Issues in Marketing of Services 4. Consumer Decision Process and Ethical Issues 5. Service Delivery Process 6. Pricing 7. Services Communication Mix 8. Firm’s Physical Evidence 9. Managing Employees and Consumers 10. Customer Satisfaction and Service Quality 11. Services Failure, Recovery and Customer Retention 12. Hospitality and Tourism Services 13. Financial Services 14. Information Technology Services 15. Health Care Services Marketing 16. Technology Readiness 17. e-Service Quality | ||
| 700 | _aR. Srinivasan | ||
| 856 | _uhttps://books.google.co.in/books?id=r5hHBQAAQBAJ&printsec=frontcover&dq=services+marketing+by+srinivasan&hl=en&sa=X&ved=0ahUKEwiews7TnPDkAhXFto8KHW4JA_oQ6AEIKDAA#v=onepage&q=services%20marketing%20by%20srinivasan&f=false | ||
| 942 |
_2ddc _cBK _01 |
||