| 000 | 01841nam a2200181Ia 4500 | ||
|---|---|---|---|
| 999 |
_c976 _d976 |
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| 003 | OSt | ||
| 005 | 20190925131404.0 | ||
| 008 | 140801s2009 xx 000 0 und d | ||
| 020 | _a9788120335431 | ||
| 082 | _a658.80723 SRI-C | ||
| 100 | _aR SRINIVASAN | ||
| 245 | _aCASE STUDIES IN MARKETING THE INDIAN CONTEXT | ||
| 250 | _a4th | ||
| 260 |
_bPHI _c2009 _aNew Delhi |
||
| 500 | _aPart I MARKETING Case 1 HMT: Machine Tools Division Case 2 Oilseeds Growers Cooperative Society Case 3 Retailing, Advertising, Marketing and Merchandising Services Case 4 HMT Watches Case 5 Bharat Heavy Electricals Limited Case 6 Bharat Earth Movers Limited Case 7 British Physical Laboratory Case 8 Indian Garments Case 9 IDE Drip Irrigation System for Microirrigation Case 10 Hindustan Unilever Limited Case 11 Retail Industry Part II INTERNATIONAL MARKETING Case 12 Infosys Technologies Limited Case 13 Oracle Financial Services Software Limited (Formerly known as i-Flex) Case 14 Gillette India Case 15 SAP India Case 16 Global Marketing in Wipro: Growing in Strength Case 17 Ace Designers Case 18 Mysore Sales International Limited Case 19 New Government Electric Factory Limited, Bengaluru Part III SERVICES MARKETING Case 20 Hotel Taj West End, Bengaluru Case 21 Standard Chartered Card: Credit Card of Standard Chartered Bank Case 22 Karnataka State Tourism Development Corporation Case 23 Hotel Ashok, Bengaluru Case 24 East-West Airlines: A Failed Experience Case 25 Sterling Holiday Resorts Case 26 Thomas Cook: To Be or Not to Be? Case 27 Namdhari’s Fresh Case 28 DaimlerChrysler Case 29 Charter Aviation Services Case 30 Café Coffee Day Case 31 3G Network in India Case 32 The Indian Airline Industry: Will the Flight be Smooth? | ||
| 650 | _aCASE STUDIES IN MARKETING THE INDIAN CONTEXT | ||
| 942 |
_2ddc _cBK _01 |
||