000			00901nam a2200169Ia 4500
999			_c8960 _d8960
003			OSt
005			20200131111836.0
008			140801s2008 xx 000 0 und d
020			_a8190174110
082			_a659.111 NAR-I
100			_aNarula, Avinash
245			_aImplementing Advertising Strategy
260			_bMerax Equity Printers _c2008 _aNew Delhi
300			_a376p.
500			_a1. Why this Book 2. Knowledge of Marketing Strategy 3. Promotional Structure 4. Important Concepts 5. Creative Concepts 6. Copy Headline 7. Body Copy 8. Colour 9. Printing Process 10. Paper 11. Fonts & text Formating 12. Visuals 13. design Concepts 14. Layout 15. Design Tips 16. Press Advertisements 17. Brochures 18. Posters & Hoardings 19. Advertising on Radio 20. Developing Your Website 21. Corporate Identification Programme 22. Campaign 23. Cost 24. Advertising
942			_2ddc _cBK