| 000 | 00813nam a2200181Ia 4500 | ||
|---|---|---|---|
| 999 |
_c8726 _d8726 |
||
| 003 | OSt | ||
| 005 | 20191108161615.0 | ||
| 008 | 140801s2008 xx 000 0 und d | ||
| 020 | _a9788131719145 | ||
| 082 | _a658.5 GUP-M | ||
| 100 | _aGupta, Sunil | ||
| 245 | _aManaging Customers as Investments | ||
| 260 |
_bWharton School _c2008 _aNew Delhi |
||
| 500 | _a1. Customer are Assets 2. The value of a Customer 3. Customer Based Strategy 4. Customer Based Valuation 5. Customer Based Planning 6. Customer Based Organization | ||
| 700 | _aSunil Gupta | ||
| 856 | _uhttps://books.google.co.in/books?id=syQauXm7szQC&printsec=frontcover&dq=managing+customers+as+investments&hl=en&sa=X&ved=0ahUKEwjhuo2rsNrlAhWHpY8KHT96A00Q6AEIKDAA#v=onepage&q=managing%20customers%20as%20investments&f=false | ||
| 942 |
_2ddc _cBK |
||