| 000 | 01196nam a2200205Ia 4500 | ||
|---|---|---|---|
| 999 |
_c8246 _d8246 |
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| 003 | OSt | ||
| 005 | 20201028103815.0 | ||
| 008 | 140801s2007 xx 000 0 und d | ||
| 020 | _a9788131703823 | ||
| 082 | _a659.1 JEE-A | ||
| 100 | _aJefkins, Frank | ||
| 245 | _aAdvertising | ||
| 250 | _a4th | ||
| 260 |
_bPearson Pub. _c2007 _aNew Delhi |
||
| 300 | _a416p. | ||
| 500 | _a1. Advertising and the Marketing Function 2. The Advertising Department 3. Types of Advertising 4. The Advertising Agency 5. Advertising Media : About the line 6. Advertising Media : Below the Line 7. Sales Promotion 8. Sponsorship 9. Direct mail and response 10. Exhibitions | ||
| 650 | _a1. Advertising and the Marketing Function 2. The Advertising Department 3. Types of Advertising 4. The Advertising Agency 5. Advertising Media : About the line 6. Advertising Media : Below the Line 7. Sales Promotion 8. Sponsorship 9. Direct mail and response 10. Exhibitions | ||
| 856 | _uhttps://books.google.co.in/books?id=FCiN7pr9zxkC&printsec=frontcover&dq=9788131703823&hl=en&newbks=1&newbks_redir=1&sa=X&ved=2ahUKEwjKlZvJwdbsAhW9H7cAHVuWAVYQ6AEwAHoECAEQAg#v=onepage&q=9788131703823&f=false | ||
| 942 |
_2ddc _cBK |
||