| 000 | 02571nam a2200193Ia 4500 | ||
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| 999 |
_c7886 _d7886 |
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| 003 | OSt | ||
| 005 | 20190913132711.0 | ||
| 008 | 140801s2008 xx 000 0 und d | ||
| 020 | _a9789385965043 | ||
| 082 | _b658.87 PRA-R | ||
| 100 | _aPradhan Swapna | ||
| 245 | _aRetailing management : Text & Cases | ||
| 260 |
_bMcgraw Hill _c2008 _aNew Delhi |
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| 500 | _aSection I: Introduction Chapter 1: An Overview of the Retail Environment Chapter 2: Theories of Retail Development and Retail Formats Chapter 3: Retail in India Chapter 4: Retail in Key Regions of the World Section II: Strategy & Planning Chapter 5: Understanding the Retail Consumer Chapter 6: Retail Strategy Chapter 7: Store Site Selection Chapter 8: Methods of Retail Expansion Section III: Merchandise Management Chapter 9: Basics of Retail Merchandising Chapter 10: The Process of Merchandise Planning Chapter 11: The Methods of Merchandise Procurement Chapter 12: Retail Pricing and Evaluation of Performance Chapter 13: The Development of Private Labels Chapter 14: Category Management Section IV: Managing Retail Chapter 15: Human Resource Management in Retail Chapter 16: Retail Store Operations Chapter 17: The Legal and Ethical Aspects of the Retail Business Chapter 18: Store Design, Layout, and Visual Merchandising Section V: Creating & Sustaining Value Chapter 19: Managing Retail Infrastructure Chapter 20: Supply Chain Management Chapter 21: Understanding Retail Viability Chapter 22: Retail Marketing and Branding Chapter 23: Servicing the Retail Customer Chapter 24: Role of Technology in Retail Chapter 25: The Changing Facets of Retail Case Studies Case 1 NANZ—A Lesson to Learn From Case 2 Lessons in Indian Retailing Case 3 Big Bazaar—The Route to the Indian Mass Market Case 4 Gili—The Marking of a Super Brand Case 5 McDonald’s: Made for India Case 6 A 360° Approach to Time Case 7 Shoppers Stop—Building A Retail Brand Case 8 Wooing The Indian Luxury Consumer Case 9 Category Management for Cosmetics Case 10 Starbucks: Recreating the Experience Case 11 Kmart—What Went Wrong? Case 12 The IKEA Way Case 13 Wal-Mart: Smiling Around the World Case 14 Tesco: Fresh but not Easy Case 15 Food for Thought? | ||
| 650 | _aManagement | ||
| 700 | _aPradhan Swapna | ||
| 856 | _uhttps://books.google.co.in/books?id=8y7Zb_D-_oYC&printsec=frontcover&dq=retailing+management+by+pradhan&hl=en&sa=X&ved=0ahUKEwiI94GLoc3kAhWEso8KHeLEB-8Q6AEIKDAA#v=onepage&q=retailing%20management%20by%20pradhan&f=false | ||
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_2ddc _cBK _02 |
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