000 | 00615nam a2200181Ia 4500 | ||
---|---|---|---|
999 |
_c7240 _d7240 |
||
003 | OSt | ||
005 | 20191031112159.0 | ||
008 | 140801s2006 xx 000 0 und d | ||
020 | _a9788120324503 | ||
082 | _a659.1 CLO-I | ||
100 | _aClow, Kenneth E. | ||
245 | _aIntegrated Advertising, Promotion, and Marketing Communications | ||
250 | _a2nd | ||
260 | _c2006 | ||
500 | _aIntegrated Marketing Communication Trade promotions Internet Marketing Consumer promotions Public relation IMC for small business and Enterprneurial Ventures | ||
610 | _aAdvertising and public relations | ||
942 |
_2ddc _cBK |