000 00615nam a2200181Ia 4500
999 _c7240
_d7240
003 OSt
005 20191031112159.0
008 140801s2006 xx 000 0 und d
020 _a9788120324503
082 _a659.1 CLO-I
100 _aClow, Kenneth E.
245 _aIntegrated Advertising, Promotion, and Marketing Communications
250 _a2nd
260 _c2006
500 _aIntegrated Marketing Communication Trade promotions Internet Marketing Consumer promotions Public relation IMC for small business and Enterprneurial Ventures
610 _aAdvertising and public relations
942 _2ddc
_cBK