| 000 | 01037nam a2200169Ia 4500 | ||
|---|---|---|---|
| 999 |
_c7085 _d7085 |
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| 003 | OSt | ||
| 005 | 20190917150231.0 | ||
| 008 | 140801s2005 xx 000 0 und d | ||
| 020 | _a9788120352384 | ||
| 082 | _a658.84 SRI-I | ||
| 100 | _aSrinivasan, R | ||
| 245 | _aInternational Marketing | ||
| 260 |
_bPHI _c2005 _aNew Delhi |
||
| 500 | _a1. Basic Concepts of International Marketing 2. Trade Theories, Export Promotion and Marketing 3. Environment of International Business 4. Consumer Behaviour 5. Product Policy and Planning 6. Advertising and Promotion 7. Pricing 8. Distribution 9. International Market Selection, Research, Planning and Control 10. Other Topics of Interest 11. International Business Risks 12. International Marketing Strategies | ||
| 856 | _uhttps://books.google.co.in/books?id=kdWADAAAQBAJ&printsec=frontcover&dq=international+marketing+by+++Srinivasan&hl=en&sa=X&ved=0ahUKEwini6GKv9fkAhXKQY8KHdNeCywQ6AEIKDAA#v=onepage&q=international%20marketing%20by%20%20%20Srinivasan&f=false | ||
| 942 |
_2ddc _cBK |
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