| 000 | 00938nam a2200181Ia 4500 | ||
|---|---|---|---|
| 999 |
_c6971 _d6971 |
||
| 003 | OSt | ||
| 005 | 20201109160001.0 | ||
| 008 | 140801s2005 xx 000 0 und d | ||
| 020 | _a9780070594104 | ||
| 082 | _a658.8 PER-B | ||
| 100 | _aPerreault William | ||
| 245 | _aBasic Marketing : A Global Managerial Approach | ||
| 260 |
_bTMH _c2005 |
||
| 300 | _a792p. | ||
| 500 | _a1. Marketing's Value to Consumers, Firms and Society 2. Marketing Strategy Planning 3. Focusing Marketing Strategy with Segmentation and Positioning 4. Evaluating Opportunities in the Changing Marketing Environment 5. Behavioral Dimension of the Consumer Market | ||
| 650 | _a1. Marketing's Value to Consumers, Firms and Society 2. Marketing Strategy Planning 3. Focusing Marketing Strategy with Segmentation and Positioning 4. Evaluating Opportunities in the Changing Marketing Environment 5. Behavioral Dimension of the Consumer Market | ||
| 942 |
_2ddc _cBK |
||