| 000 | 01201nam a2200205Ia 4500 | ||
|---|---|---|---|
| 999 |
_c6819 _d6819 |
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| 003 | OSt | ||
| 005 | 20201110110145.0 | ||
| 008 | 140801s2004 xx 000 0 und d | ||
| 020 | _a9780749441142 | ||
| 082 | _a658.8 GRO-M | ||
| 100 | _aGroucutt, Jonathan | ||
| 245 | _aMarketing : Essential principles, new realities | ||
| 250 | _a1st | ||
| 260 |
_bKogan Page India _c2004 _aNew Delhi |
||
| 300 | _a539p. | ||
| 500 | _a1. What is Marketing 2. The Business and Marketing Environment 3. Ethical marketing and Social responsibility 4. Buyer Behaviour 5. Segmenting Positioning and Targeting 6. Marketing research 7. Marketing and Strategy 8. Products and brands 9. Price and Pricing Strategies 10. Promotion | ||
| 650 | _a1. What is Marketing 2. The Business and Marketing Environment 3. Ethical marketing and Social responsibility 4. Buyer Behaviour 5. Segmenting Positioning and Targeting 6. Marketing research 7. Marketing and Strategy 8. Products and brands 9. Price and Pricing Strategies 10. Promotion | ||
| 856 | _uhttps://www.google.co.in/books/edition/Marketing/cd6Sjxu2lesC?hl=en&gbpv=1&dq=Marketing+:+Essential+principles,+new+realities&printsec=frontcover | ||
| 942 |
_2ddc _cBK |
||