000			01354nam a2200181Ia 4500
999			_c6801 _d6801
003			OSt
005			20200130141601.0
008			140801s2004 xx 000 0 und d
082			_a659.133 SUT-A
100			_aSutherland, Max
245			_aAdvertising & The Mind of the Consumer
260			_bAllen & Unwen _c2004 _aSydney
300			_a326p.
500			_a1. Influencing people : Myths and Mechanism 2. Image and Reality : Seeing things in Different Ways 3. Subliminal Advertising : The Biggest Myth of All 4. Conformity : The Popular Thing to Do 5. The Advertising Message : Oblique and Indirect 6. Silent Symbols and Badges of Identity 7. Vicarious Experience and Virtual Reality 8. Message reminders and Reward : How ads Speak to us 9. what's this I'm watching ? The Elements that make up an ad 10. The Limits of Advertising 11. Continuous Tracking : Are you Being Follwed 12. New Product launches : Don't Pull the Plug too Early 13. Planning Compaign Strategy Around Consumers Mental Filing Cabinets 14. What Happens When you Stop Advertising 15. The Effectiveness of Funny ads : What a Laught
700			_aMax Sutherland
856			_uhttps://books.google.co.in/books?id=qOWCKXglVLwC&printsec=frontcover&dq=advertising+bysutherland&hl=en&sa=X&ved=0ahUKEwjcx5v-9KrnAhUfzDgGHT1ZAQ0Q6AEIKjAA#v=onepage&q&f=false
942			_2ddc _cBK