| 000 | 01056nam a2200181Ia 4500 | ||
|---|---|---|---|
| 999 |
_c6104 _d6104 |
||
| 003 | OSt | ||
| 005 | 20190917150026.0 | ||
| 008 | 140801s2003 xx 000 0 und d | ||
| 020 | _a9788120352384 | ||
| 082 | _a658.84 SRi-I | ||
| 100 | _aR Srinivasan | ||
| 245 | _aInternational Marketing | ||
| 260 |
_bPHI _c2003 _aNew Delhi |
||
| 500 | _a1. Basic Concepts of International Marketing 2. Trade Theories, Export Promotion and Marketing 3. Environment of International Business 4. Consumer Behaviour 5. Product Policy and Planning 6. Advertising and Promotion 7. Pricing 8. Distribution 9. International Market Selection, Research, Planning and Control 10. Other Topics of Interest 11. International Business Risks 12. International Marketing Strategies | ||
| 650 | _aABS | ||
| 856 | _uhttps://books.google.co.in/books?id=kdWADAAAQBAJ&printsec=frontcover&dq=international+marketing+by+++Srinivasan&hl=en&sa=X&ved=0ahUKEwini6GKv9fkAhXKQY8KHdNeCywQ6AEIKDAA#v=onepage&q=international%20marketing%20by%20%20%20Srinivasan&f=false | ||
| 942 |
_2ddc _cBK |
||