000			00582nam a2200181Ia 4500
999			_c5761 _d5761
003			OSt
005			20200131110154.0
008			140801s2000 xx 000 0 und d
020			_a8185386633
082			_a659.1 SAN-A
100			_aSandage, C H
245			_aAdvertising :Theory and Practice
260			_bAITBS _c2000 _aNew Delhi
300			_a509p.
500			_a1. What is Attempted 2. On what Knowledge Base 3. Using What Creative Strategies and techniques 4. Through what media 5. By Whom 6. With What Effect 7. Toward What Future
650			_aABS
942			_2ddc _cBK