| 000 | 01019nam a22001817a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 020 | _a9788120348196 | ||
| 082 |
_a658.403 _bRAO-B |
||
| 100 | _aRao, Purba Halady | ||
| 245 | _aBusiness Analytics : An Application Focus | ||
| 250 | _a1st ed. | ||
| 260 |
_aDelhi _bPHI Learning P. Ltd. _c2024 |
||
| 300 | _a238p. | ||
| 500 | _aBusiness Analytics : An Application Focus | ||
| 505 | _a1. Gap Analysis 2. Factor Analysis 3. Concepts of Cluster Analysis 4. Linear Discriminant Analysis 5. Logistics Regression 6. Predictive Modelling and RFM Analysis 7. Decision Tree Approach with CHAID 8. Structural Equation Modelling 9. Conjoint Analysis Case Study I Medical Treatment Case Study II Brand Loyalty of Sport Drinks in Italian Market Case Study III Conjoint Analysis Application on Credit Card Industry Index | ||
| 650 | _aBusiness Analytics : An Application Focus | ||
| 942 |
_2ddc _cRF |
||
| 999 |
_c48239 _d48239 |
||