000			01251nam a22001817a 4500
003			OSt
020			_a9788120321823
082			_a658.84 _bKAP-B
100			_aKapoor, Satish K and Kansal, Purva
245			_aBasics of Distribution Management
250			_a1st ed.
260			_aDelhi _bPHI Learning _c2022
300			_a260p.
500			_aBasics of Distribution Management
505			_aPhysical Distribution is a distinct but integral part of business logistics, involving all those activities relating to the physical movement of goods from the factory to the consumer. Recently, the concept has been expanded to supply chain management which enables better customer relationship with smooth supply of goods. This introductory text is focused on the essential concepts, tools and strategies that comprise Distribution Management. It emphasizes the idea that distribution management is an effective marketing strategy and a potent competitive tool. Defining the concept of physical distribution in the initial chapter, the book then describes in detail the objectives, functions and components of all the activity centres of physical distribution in the Indian context, from a system...
650			_aDistribution Management
942			_2ddc _cRF
999			_c48236 _d48236