| 000 | 02187nam a22001817a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 020 | _a9789353435776 | ||
| 082 |
_a659.1 _bNAR-A |
||
| 100 | _aNarang, Ritu | ||
| 245 | _aAdvertising, Selling and Promotion | ||
| 250 | _a1st ed. | ||
| 260 |
_aUP Noida _bPearson India Education Services P.Ltd. _c2020 |
||
| 300 | _a626p. | ||
| 500 | _aAdvertising, Selling and Promotion | ||
| 505 | _aChapter 1 Concept of Marketing Chapter 2 Integrated Marketing Communication Part 2 Product and Market Analysis Chapter 3 Understanding Customer Psychology and Behaviour Chapter 4 Selling of Products Part 3 Introduction to Advertising Chapter 5 History and Growth of Advertising Chapter 6 Functions, Types, and Role of Advertising Part 4 Making Advertising and Promotion Plan Chapter 7 Advertising and Promotion Plan Chapter 8 Advertising and Promotion Budget Part 5 Preparing Message Chapter 9 Advertising and Promotion Agencies Chapter 10 Advertising Research Chapter 11 Creativity in Advertising and Making Advertisement for Print Media Chapter 12 Making Advertisements for Broadcast and Other Media Part 6 Placing Message and Evaluating Media Chapter 13 Media Plan and Effectiveness Chapter 14 Types of Media Part 7 Introduction to Selling Chapter 15 Understanding the Concept of Selling Chapter 16 Sales Personality Chapter 17 Sales Channel Part 8 Steps in Selling Process Chapter 18 Meaning of Selling Process and Prospecting Chapter 19 Pre-approach and Approach Chapter 20 Presentation of the Solution Chapter 21 Overcoming Objections, Closing and After Sales Services Part 9 Managing Sales Organisation Chapter 22 Sales Organisation Chapter 23 Recruitment and Selection of Sales Personnel Chapter 24 Training of Salespersons Chapter 25 Compensating Salespersons Chapter 26 Motivating Salespersons Chapter 27 Controlling Salespersons " Salient Features Opening Vignette of the chapter arouses deep interest in various concepts through a real-life case study. Box Items: It provides detailed examples of Indian and multinational companies which help to broaden the readers' perspective and improve understanding | ||
| 650 | _aAdvertising, Selling and Promotion | ||
| 942 |
_2ddc _cRF |
||
| 999 |
_c48233 _d48233 |
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