| 000 | 00588nam a22001337a 4500 | ||
|---|---|---|---|
| 999 |
_c47060 _d47060 |
||
| 003 | OSt | ||
| 100 | _aKumar, Kuldeep | ||
| 245 | _a Identifying the Branding Prospects and Creating Brand Awareness in Automobile Paint Industry | ||
| 250 | _aPh.D.Thesis. | ||
| 260 |
_aHaryana _bAmity University ( Amity Business School) _c2023 |
||
| 300 | _a143p. | ||
| 650 | _aAuto Refinish Paint, branding, brand equity, perceived quality, brand awareness, perceived value, brand image, customer satisfaction, customer delight, Original Equipment Manufacturer, Automobile industry. | ||
| 942 |
_2ddc _cTHESIS |
||