000 00569nam a22001337a 4500
999 _c46973
_d46973
003 OSt
082 _a302 2022SAX
245 _aEffectiveness of Social Media in Promotion of Online Retailers
250 _aPh.D.Thesis
260 _aHaryana
_bAmity University (Amity School of Communication)
_c2022
650 _aWord of Mouth, Web-based Media, E-retailers, E-promotion, Customer Relationship Management, Social Media Marketing, Search Engine Optimization, E-Commerce, Pay Per Click, Advertisements.
856 _uhttp://hdl.handle.net/10603/474604
942 _2ddc
_cTHESIS