000 01269nam a22001817a 4500
999 _c45960
_d45960
003 OSt
020 _a9780750666756
082 _a647.94068 CLA-I
100 _aClarke, Alan
245 _aInternational hospitality management
_b: concept and cases
260 _aLondon
_bRoutledge
_c2007
300 _a382p.
500 _a1. Welcome: An Introduction to International Hospitality Management 2. Cultures and the Challenges of International Hospitality Management 3. The International Hospitality Industry 4.Exploring the International Environment 5. International Marketing 6. International Hospitality Market Entry 7. Strategic Planning and International Hospitality Enterprises 8. International Human Resources Management: Managing Diversity 9. Entrepreneurship and SMEs in the Global Market 10. Managing Social Responsibility in International Hospitality 11. The Analysis of International Hospitality Management
650 _aBusiness & Economics / Industries / Hospitality, Travel & Tourism, Business & Economics / International / General
856 _uhttps://www.google.co.in/books/edition/International_Hospitality_Management/3rDpzAdwqmUC?hl=en&gbpv=1&dq=International+hospitality+management+by+clarke&printsec=frontcover
901 _a32325
942 _2ddc
_cBK