| 000 | 01130nam a22001817a 4500 | ||
|---|---|---|---|
| 999 |
_c45676 _d45676 |
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| 003 | OSt | ||
| 020 | _a9788131791189 | ||
| 082 | _a658.84 ALB-I | ||
| 100 | _aAlbaum, Gerald | ||
| 245 | _aInternational Marketing and Export Management | ||
| 250 | _a7th | ||
| 260 |
_aNew Delhi _bPearson Pub. _c2013 |
||
| 300 | _a990p. | ||
| 500 | _aInternational Marketing and Exporting Bases of International Marketing The International Environment: Culture, Economic and Competition The International Environment: Government, Political and Legal forces Export Market Selection: Definition and Strategies Information for International Market(ing) Decisions Market Entry Strategies Export Entry Modes Non-export Entry Modes Product Decisions Pricing Decisions Financing and Methods of Payment Promotion and Marketing Communication Handling Export Orders and Supply Chain Management Organization of International Marketing Activities | ||
| 856 | _uhttps://www.google.co.in/books/edition/International_Marketing_and_Export_Manag/cTw8bFFzzngC?hl=en&gbpv=1&dq=9788131791189&printsec=frontcover | ||
| 901 | _a31318 | ||
| 942 |
_2ddc _cBK |
||