| 000 | 00970nam a2200181Ia 4500 | ||
|---|---|---|---|
| 999 |
_c4303 _d4303 |
||
| 003 | OSt | ||
| 005 | 20200203152831.0 | ||
| 008 | 140801s2010 xx 000 0 und d | ||
| 020 | _a9780070147607 | ||
| 082 | _a659.111 MEN-M | ||
| 100 | _aMenon, Arpita | ||
| 245 | _aMedia Planning and Buying | ||
| 260 |
_bTata Mcgraw Hill _c2010 _aNew Delhi |
||
| 300 | _a345p. | ||
| 500 | _a1. Roles and Structures 2. Media Basics 3. Media Strategy 4. TD Definition 5. Market Prioritization 6. Media Weights 7. Media Mix Decisions 8. Scheduling 9. Building a Plan 10. Evaluating Media Buys 11. The Buying Process 12. Plan Implementation 13. Budget Setting 14. Solutions Approach | ||
| 856 | _uhttps://books.google.co.in/books?id=nIIiBAAAQBAJ&printsec=frontcover&dq=Media+Planning+and+Buying+by+menon&hl=en&sa=X&ved=0ahUKEwj4v7aDj7XnAhWXXisKHfw1BksQ6AEIKDAA#v=onepage&q=Media%20Planning%20and%20Buying%20by%20menon&f=false | ||
| 942 |
_2ddc _cBK _01 |
||