000			01885nam a22001697a 4500
999			_c42067 _d42067
003			OSt
020			_a9788131724286
082			_a658.5 BAK-P
100			_aBaker, Michael's
245			_aProduct Strategy and Management
260			_aSouth Asia _bPearson _c2009
300			_a558p.
500			_aPart I: The theoretical foundations Competition and product strategy The product in theory and practice Buyer behaviour The product life cycle in theory and practice Product portfolios Part II: New product development The importance, nature and management of the new product development process New product strategy Idea management for new product development Screening new product ideas Concept development and testing Business analysis Product testing Part III: Product management Commercialization: test marketing and launching the new product Managing growth Managing the mature product Part IV: Product elimination Controlling the product line: an overview of the deletion decision Reaching the decision to delete a product Implementing the deletion decision Reprise Salient Features Provides a comprehensive review of the principles and practices of the product life cycle, giving readers full understanding of the subject. Contains original insights and ideas based on the author's practical experience, which give a real world context to the subject. Illustrated with European case studies at the end of every chapter to ensure readers think practically. Learning objectives to guide students through each topic. Revision questions to test understanding
856			_uhttps://books.google.co.in/books?id=qXh3TC_BzrQC&printsec=frontcover&dq=PRODUCT+STRATEGY+AND+MANAGEMENT+by+baker&hl=en&sa=X&ved=0ahUKEwisrbGJ_PfkAhXFto8KHRanARIQ6AEILzAB#v=onepage&q=PRODUCT%20STRATEGY%20AND%20MANAGEMENT%20by%20baker&f=false
901			_a1218DON
942			_2ddc _cBK