000			01394nam a2200193Ia 4500
999			_c4106 _d4106
003			OSt
005			20190925191508.0
008			140801s2012 xx 000 0 und d
020			_a9788131727430
082			_a659.2 WIL-P
100			_aWilcox, Dennis L
245			_aPublic Relations : Strategies and Practics
250			_a9th
260			_bPearson _c2012 _aNew Delhi
500			_aPart I: Role What Is Public Relations? The Evolution of Public Relations Ethics and Professionalism Public Relations Departments and Firms Part II: Process Research Program Planning Communication Evaluation Part III: Strategy Public Opinion and Persuasion Conflict Management: Dealing with Issues, Risks, and Crises Reaching a Multicultural and Diverse Audience Public Relations and the Law New Technologies in Public Relations Part IV: Tactics News Releases, Media Alerts, and Pitch Letters Radio, Television, and the Web Media Interviews, News Conferences, and Speeches Part V: Application Corporations Politics and Government Global Public Relations Nonprofit Organizations Education Entertainment, Sports, and Travel
700			_aCameron, Glen T
856			_uhttps://books.google.co.in/books?id=e0vciviO1BoC&pg=PR27&dq=public+relations+by+wilcox&hl=en&sa=X&ved=0ahUKEwjT2uyJh-zkAhVf6XMBHS5GAJAQ6AEIVTAG#v=onepage&q=public%20relations%20by%20wilcox&f=false
942			_2ddc _cBK