| 000 | 00671nam a22001817a 4500 | ||
|---|---|---|---|
| 999 |
_c40187 _d40187 |
||
| 003 | OSt | ||
| 020 | _a9780749450854 | ||
| 082 | _a658.827 KAP-N | ||
| 100 | _aKapferer, Jean-Neel | ||
| 245 | _aNew Strategic Brand Management | ||
| 250 | _a6th | ||
| 260 |
_aLondon _bKogan Page _c2008 |
||
| 300 | _a560p. | ||
| 500 | _a1. Why is Branding so Strategic 2. The Challenges of Modern markets 3. Creating and Sustaining Brand Equity 4. Brand Valuation | ||
| 856 | _uhttps://books.google.co.in/books?id=8PoItiB7bicC&pg=PA118&dq=9780749450854&hl=en&sa=X&ved=0ahUKEwj7ieqc04zmAhWMWX0KHSf1BiUQ6AEIKDAA#v=onepage&q=9780749450854&f=false | ||
| 901 | _a28048 | ||
| 942 |
_2ddc _cBK |
||