000			01889nam a22001937a 4500
999			_c40147 _d40147
003			OSt
020			_a9788131791189
082			_a658.84 ALB-I
100			_aAlbaum, Gerald
245			_aInternational Marketing and Export Management
250			_a7th
260			_aNoida _bPearson _c2013
300			_a990p.
500			_aTable of Content International Marketing and Exporting Bases of International Marketing The International Environment: Culture, Economic and Competition The International Environment: Government, Political and Legal forces Export Market Selection: Definition and Strategies Information for International Market(ing) Decisions Market Entry Strategies Export Entry Modes Non-export Entry Modes Product Decisions Pricing Decisions Financing and Methods of Payment Promotion and Marketing Communication Handling Export Orders and Supply Chain Management Organization of International Marketing Activities Salient Features • Updated to take account of the global economic crisis • New cases studies including BP's problems in the Gulf of Mexico and Toyota's worldwide recalls, along with more practical examples and vignettes throughout the text • Increased coverage of the service sector • New material on the increased importance of the BRIC countries (Brazil, Russia, India and China) and their rapid export-led growt • Greater emphasis on corporate social responsibility and ethics
650			_aInternational Environment: Government, Political and Legal forces,Market Entry Strategies,Product Decisions
856			_uhttps://books.google.co.in/books?id=cTw8bFFzzngC&printsec=frontcover&dq=international+marketing+and+export+management+by+albaum&hl=en&sa=X&ved=0ahUKEwjNv47dzuvkAhVJiHAKHaMjBCQQ6AEIKjAA#v=onepage&q=international%20marketing%20and%20export%20management%20by%20albaum&f=false
901			_a27961
942			_2ddc _cBK