| 000 | 00780nam a22001697a 4500 | ||
|---|---|---|---|
| 999 |
_c39564 _d39564 |
||
| 003 | OSt | ||
| 020 | _a9788190738545 | ||
| 082 | _a659.1 DEV-A | ||
| 100 | _aDevi, Meena | ||
| 245 | _aAdvertising and Media Management | ||
| 260 |
_aNew Delhi _bAlfa Pub. _c2009 |
||
| 300 | _a292p. | ||
| 500 | _a1. Basic Facts of Advertising 2. Functions of Advertising 3. Theories of Advertising 4. Advertising Agencies 5. Advertising for Social Welfare 6. Functions of Advertising Department 7. Creativity in Newspaper and Magazines 9. Classification of Advertising 10. Layout and Designs in Advertising 11. Role of Media in Advertising 12. Print Media in India 13. Information Technology and Media | ||
| 650 | _aAdvertising & public relations | ||
| 901 | _a27002 | ||
| 942 |
_2ddc _cBK |
||