| 000 | 00771nam a22001577a 4500 | ||
|---|---|---|---|
| 999 |
_c39476 _d39476 |
||
| 003 | OSt | ||
| 020 | _a9789380937403 | ||
| 082 | _a658.827 GUP-B | ||
| 100 | _aGupta, R C | ||
| 245 | _aBrand Management | ||
| 260 |
_aNew Delhi _bAlfa pub. _c2011 |
||
| 300 | _a304p. | ||
| 500 | _a1. Introduction to Brand Management 2. Typology of Brand 3. Brand and Products 4. Marketing Advantages of Strong Brand 5. Building Brand Commitment 6. Brand Personality 7. Luxury Fashion Brand 8. Integrated Marketing Communications 9. Branding and Markets Segmentation 10. Role of Brand trust and Brand Affect 11. Country Equity and Country Branding 12. Consequences of Brand Loyalty 13. Sources of Brand Value 14. Drivers of Brand Value | ||
| 901 | _a26782 | ||
| 942 |
_2ddc _cBK |
||