000			01980nam a22001937a 4500
999			_c39436 _d39436
003			OSt
020			_a9781259001857
082			_a658.0072 COO-B
100			_aCooper, Donald R
245			_aBusiness Research Methods
250			_a11th
260			_aChennai _bMcgraw Hill _c2017
300			_a950p.
500			_aPart 1: Introduction to Business Research 1. Research in Business 2. Ethics in Business Research 3. Thinking Like a Researcher 4. The Research Process: An Overview 5. Clarifying the Research Question through Secondary Data and Exploration Part 2: The Design of Business Research 6. Research Design: An Overview 7. Qualitative Research 8. Observation Studies 9. Experiments 10. Surveys Part 3: The Sources and Collection of Data 11. Measurement 12. Measurement Scales 13. Questionnaires and Instruments 14. Sampling Part 4: Analysis and Presentation of Data 15. Data Preparation and Description 16. Exploring, Displaying, and Examining Data 17. Hypothesis Testing 18. Measures of Association 19. Multivariate Analysis: An Overview 20. Presenting Insights and Findings: Written Reports 21. Presenting Insights and Findings: Oral Presentations Case index Appendices Appendix A: Business Research Requests and Proposals (with Sample RFP) Appendix B: Focus Group Discussion Guide Appendix C: Nonparametric Significance Tests Appendix D: Selected Statistical Tables References Glossary Photocredits Name Index Company Index Subject Index
650			_a Introduction to Business Research,The Design of Business Research,The Sources and Collection of Data
856			_uhttps://books.google.co.in/books?id=a5OkDwAAQBAJ&printsec=frontcover&dq=business+research+methods+cooper&hl=en&sa=X&ved=0ahUKEwiooJbk95DlAhULaI8KHd47BykQ6AEIKTAA#v=onepage&q=business%20research%20methods%20cooper&f=false
901			_a26611
942			_2ddc _cBK