000 00800nam a2200181Ia 4500
999 _c3296
_d3296
003 OSt
005 20201028111642.0
008 140801s1999 xx 000 0 und d
020 _a9798173101273
082 _a658.827 MAR-S
100 _aMariotti, John
245 _aSmart Things to know about Brand & Branding
260 _bIndian Book Distributers
_c1999
_aNew Delhi
300 _a230p.
500 _a1.The Brand 2. Brand Origin and Image 3. A Brand Benefits 4. Building a Brand 5. brand Influence 6. Brand Extensions 7. Protecting a Brand 8. brand Management 9. Private brands
650 _a1.The Brand 2. Brand Origin and Image 3. A Brand Benefits 4. Building a Brand 5. brand Influence 6. Brand Extensions 7. Protecting a Brand 8. brand Management 9. Private brands
942 _2ddc
_cBK