| 000 | 00786nam a2200193Ia 4500 | ||
|---|---|---|---|
| 999 |
_c2854 _d2854 |
||
| 003 | OSt | ||
| 005 | 20200129103849.0 | ||
| 008 | 140801s2009 xx 000 0 und d | ||
| 020 | _a9788131509128 | ||
| 082 | _a659.19 OGU-A | ||
| 100 | _aO' Guinn, Thomas | ||
| 245 | _aAdvertising Management : With integrated Brand Promotion | ||
| 260 |
_bCengage Learning _c2009 _aNew Delhi |
||
| 300 | _a648p. | ||
| 500 | _a1. The Process : Advertising and Integrated Brand Promotion in Business and Society 2. Planning : Analyzing Advertising and Integrated Brand promotion Environments 3. Preparing the Message 4. Placing the Message in Conventional and New Media 5. Integrated Brand Promotion | ||
| 650 | _aAdvertising and public relations | ||
| 700 | _aAllen, Chris T | ||
| 942 |
_2ddc _cBK |
||