000			01590nam a2200181Ia 4500
999			_c229 _d229
003			OSt
005			20200130123549.0
008			140801s2009 xx 000 0 und d
020			_a978-93-5202-407-6
082			_a659.1 CHU-F
100			_aCHUNAWALLA, S A
245			_aFoundations of Advertising : Theory and Practice
260			_bHimalaya Pub, _c2009 _aNew Delhi
300			_a744p.
500			_a1. Advertising: An Introduction and Evolution 2. Advertising and Marketing 3. Market Segmentation 4. Fundamentals of Advertising 5. Types of Advertising including Types of Online Advertising 6. Advertising as a Career 7. Advertising Business 8. Campaign Planning and Creativity in Advertising 9. Advertising Budget 10. Media Selection, Planning, Scheduling and Strategy and Programmatic Buying 11. Print Media: Newspapers and Magazines 12. Electronic Media: TV: The New Golden Goose 13. Electronic Media: Radio 14. Digital Media 15. Outdoor and Transit Media 16. Direct Marketing (DM), Cinema and Miscellaneous Media 17. Message Design and Development 18. Advertising Appeals 19. Advertisement Copy for Print Media 20. Copywriting for Radio, TV and Outdoor Media 21. Advertisement Art — The Layout of Advertisements 22. Glamour of Advertising: Models, Fashion Shows, VJs, DJs, RJs and MCs 23. Print Ad Production 24. TV Commercial/Ad Film Production 25. Production of Animation Films 26. Fundamentals of Computer Graphics 27. Ad Effectiveness 28. Marketing Research 29. Advertising and Society
650			_aFoundations of Advertising
942			_2ddc _cBK _01